EcoFriends
Prompt
Summary: Hands-On-Learning Marketing is requesting internal proposals from our design team for
the development of a non-electronic, non-technical learning toy for children age range of 2-4 years of
age. For presentation at 2022 Toy Fair NY.
Background &Objectives: Hands-On-Learning primary client is Fat-Brain-Toys of Elkhorn, NE.
Each year they feature their best selling toys and are on the constant lookout for a new trend and
direction. We at Hands-On-Learning have consistently have had our products selected. Although Fat-
Brain is our primary client we need to offer the same product to other retailers – modified or
customized in some way at to be brand specific. To be clear we are looking for new unique products not
re-hash of an existing product.
Research
Ideation
Final Playset Concepts
Concept playsets for other habitats for children to learn and interact with.
Model Making
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Layers of insulation foam were cut and glued together to create the initial shape of the playset.
Each layer's edges were sanded down to make it child safe.
Air-Dry clay was molded into the animal friends.
Final
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Adorable Animal Friends
Easy to Clean Plastic
Realistic Colors
Exposure to Habitats in Nature
Ages 2 to 4
Encourages Creativity and Storytelling
Promotes Imagination
Marketing
